“Starting out on eBay, my reputation should not be zero, it should be based on the reputation of the people who know me well. I should be able to give out a public email address, but block messages from everyone except my true 1st and 2nd degree. On Twitter I should be able to follow the 25 people who are most important to me at any given time. And I should be able to do all this without having to make and maintain a list of who those people are, and without having to fill out forms, check boxes, and assign people to groups every time I meet someone new.”