Walt Mossberg Wants Unlocked Phones


On the eve of CTIA, Walt Mossberg in the Wall Street Journal and Mike Elgan in PC World both call for more unlocked phones.

Highlights from the Mobile 2.0 Event


My first Mobile 2.0 was an overall positive experience. Thank you Mobile Monday and The Open Group.

The organizers of the event, Daniel Appelquist, Mike Rowehl, Rudy de Waele and Peter Vesterbacka, did an excellent job of pulling together a veritable Who’s Who of mobile into an intimate, cohesive, and on-schedule performance. While the venue was standing room only, the approachable setting and laid-back atmosphere of the community allowed me to ‘do business’ while enjoying the whole experience: Productive business networking, a plethora of perspectives on the mobile industry, and the chance to see and meet (in person) the forces that are driving change in our market. For the price, it was a bargain.

Mobile 2.0, October 15 2007, San Francisco

Photo by: Rudy de Waele

A number of blogs have done a very nice job of producing a general summary of the event agenda. Instead of that, I’m going to focus on a few highlights and key take-aways, followed with some thoughts for next year’s conference and ideas for improvement.

Highlights:

  • User Experience, Usability, and Design panel: “Get rid of the keypads”, Kelly Goto.
    Apple started it, but where does it end? Beyond the incorporation of a touch screen, what are all of the other ways that one can pass information to / from a device (sound, temperature, movement, pressure, distance, object angle, etc). Its time to re-visit this.
  • Seams in User Interface: “Identify the seams in a product’s user experience. Where do they need to be? Where should they never be?”, Christian Lindholm
    This has nearly universal application in design, but is underrepresented in the practical application. How close to zero seams can/should a product be?
  • The Equation to Go Viral = [Design panel says “If you want consumers to use something, it needs to be on-deck or viral”] + [Rich Wong from Accell Partners and other VCs say “Best investments today are off-deck”]
    The VCs hammered home one point. They believe the best investments are those that don’t rely solely on the carrier, and are off-deck. To make off-deck fly, you need viral, community support.
  • Don’t think mobile apps. Think mobile web apps.
    Mobile applications are too difficult to build for the entire variety of existing (and future) devices. In many cases, they also need to be on-deck to fully function, creating an even bigger challenge. Improvements in mobile browsers will reduce these barriers, and offer access to the phones. Think iPhone.
  • What would you remove today?
    • The distinction between SMS and MMS, Risto Lahdesmaki
    • The cost of data (please!), Christian Lindholm
    • Personal data management, add personal life management, Carlos Domingo
    • The keypad, Kelly Goto
  • You can’t live with ‘em, you can’t live without ‘em: On the Emerging Technologies Panel “We need to embrace, not fight the carriers… Don’t fight their data rate plans”. On the VC side, “My goal is to work with people who want to deride the carriers” Voytek Siewierski
    For now, I vote with the VCs. Businesses behave rationally to protect their own interests, and those of their shareholders. The carriers are no different… as the next point shows.
  • Sprint’s honest truth: “My company makes $11B in operating profits, and why would we want to share that with the people in this room! … If we started giving this away, our shareholders would have a problem with that… We don’t want to be a dumb pipe” Russ McGuire, Sprint (only major USA carrier that I saw in attendance)
    This shouldn’t be a surprise to any entrepreneur.
  • Most interactive presentation: Kyte.tv: It was fast, fun, interactive, and easy to use. It also provided on-going entertainment, by broadcasting the attendees photos and videos in the background. Check it out.
    Kyte’s product is simple, easy to access, and available to use without a formal account. This is a competitive space, but their focus on simplicity will go far.
  • One Click. We need to get consumers to a point where they have ‘one-click’ access on their mobile, to the things that they value… this requires an open platform.
  • Open, open, open. Things are “so closed, people can’t even give failing a shot” Enrique Ortiz, eZee
    We agree, and so do the event’s organizers.
  • VC conundrum: The VCs said, “the best investments are off deck… don’t build something that relies completely on the carriers”… but the investments they said they are looking for were quite carrier dependent, including “build an EVNO… Enterprise Virtual Network Operator… to disrupt and improve network offerings to enterprises”.
    Do major corporations really need a middle-man, between them and the carriers? Would the EVNO even work with smaller businesses? We’re skeptics.
  • Show me the $. Should I get paid for giving companies (e.g., LinkedIN, Facebook, Google) access to my professional and social networks? Seriously. Someone has to feed the social network hubs.
  • Tomi Ahonen kicked things off with flair, presence, and a top-hat. During his engaging keynote, he gave many interesting factoids regarding the advances of web and mobile in progressive Asian nations (e.g., S. Korea) . Two interesting nuggets were:
    • Almost every Korean under 30 is registered in the virtual community of Cyworld
    • Cell phones in Japan are able to translate text real-time via the camera and display it in the user’s language on their mobile device’s screen
  • Just the Facts, Please. During his speech, Tomi’s voice over impressed the point that nearly half (44%) of the population of Japan or S. Korea (I can’t remember which) “regularly” or “actively” clicks on mobile ads. He went on to use this to support his arguments for mobile advertising.
    Fine, but the facts need to be true. The slide was that “44% of people have clicked on an interactive mobile ad”. This is VERY different from “actively” click.

Final Thoughts:

Overall, it was a very well organized one-day conference, peppered with industry specialists, and heavy on bloggers, who were oftentimes blogging out loud. It was savvy, down-to-earth, and light hearted, with high-level discussions covering the major topics of today. However, there were a few things that I think could improve the event for next year.

  • There was a noticeable lack of hard data, real-life examples, or case-studies used by the speakers and panelists to support what they said or claimed, or to help ground the thoughts they were discussing. By adding these in, generated from their typically vast networks personal experience, it would help the audience to better understand and remember their messages. This thought was also voiced to me independently by two people I met at the event.
  • The lobby, lunch, and coffee breaks were some of the highlights, because they helped the attendees address some of the biggest reasons they came: To network for business development, discuss their own ideas, and get feedback. The panels and moderators were well stocked, and did hold the attention of the audience. However, I could help but think… would people prefer to sit and listen for 8 hours, or interact? Maybe next time there could be a combination of the standard panel discussions & keynote speakers, with moderated small group sessions that report back to the group at large.

Open iPhone (take two)


Steve Jobs just announced on the Apple blog that Apple will release an SDK for the iPhone in February, subject to some form of digital signing scheme (like Symbian Signed).

We hope that this isn’t limited to dashboard widgets. We hope that all we have to do to get an application signed is to prove that it is not malicious or harmful to the network (as opposed to getting commercial approval from Apple and/or AT&T). Assuming this is the case, it’s another important step towards open access.

Do Barack Obama and Ron Paul supporters have cell phones?


Skydeck survey chart
Presidential primaries are drawing near and pollsters are dialing up homes from New York to Los Angeles to test which way the political wind is blowing. But who is picking up the phone?
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The iPhone for Smart People


iphone_smart.jpg
nokia_open.jpg

We saw the HTC poster outside a branch of Phones4Free on Baker Street in London. The iPhone is not yet for sale in the UK, so this is a case of getting your retaliation in first.

Nokia is more subtle.

Get Ready For More Advertising On Your Cell Phone


CPNInotice.jpg

Two of us just received a notice from Verizon Wireless about CPNI. CPNI stands for Customer Proprietary Network Information: our call records, essentially. What numbers we called, how often, how long we spent on the phone, and how much it cost us. (It does not include our own names, numbers, or addresses.)

Verizon wants to share this data with third parties, and of course they need our permission: “you have a right, and we have a duty, under federal and state law, to protect the confidentiality of your CPNI.”

But that duty only goes so far: “Unless you provide us [Verizon Wireless] with notice that you wish to opt out within 30 days of receiving this letter, we will assume that you give the Verizon Companies the right to share your CPNI with the authorized companies as described above.”

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Unlocking the iPhone is bad for Apple


Unlocked iPhoneIt took much longer than we expected, but there are now at least four reported solutions for unlocking an iPhone, two of them requiring software only. (Apple and AT&T needn’t worry about techniques that demand a soldering iron.)

Several people have claimed that these hacks, though obviously bad for AT&T, are good for Apple, because Apple gets to sell more iPhones.

Wrong.

In return for exclusivity, Apple has negotiated a share of the monthly service revenue - up to 10% by some accounts. The iPhone starts at $499, and Apple’s margin on the initial sale may be 50%, or $250. Let’s assume the average iPhone bill is $100 per month (about twice the national average). 10% of $100 per month on a two-year contract is $240, and Apple’s margin on that revenue is near 100%. That would be enough to double Apple’s profit on the sale of the phone. And why stop at two years? How many years have you owned an iPod? (more…)

Nokia: Twelve Phones Per Second


Nokia N95Nokia have a long-stated goal of capturing 40% of the worldwide market for cell phones. The biggest obstacle has been the US. US carriers have tight control over their market, as I may have pointed out before, and they are not about to give the farm away to some Finnish former footwear factory. In the last quarter, Nokia sold just 4 million handsets in the US, far behind Motorola, Samsung, and LG, and down 21% year-over-year.

That makes it all the more remarkable that Nokia are very close to achieving their goal of 40% of the global market. In Q2 they hit 38%; how?

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Congressional Hearing on Wireless Innovation and Consumer Protection


If you work in the Internet industry, you are familiar with the closest thing we have in America to a pure free market: countless competitors, zero barriers to entry, easy access to capital, and prices that drop so fast that sometimes we can’t find anything to do with the capital.

Most other industries are regulated to some extent, with both good and bad results. Take agriculture. Most people favor laws that make their food safe, but only Big Food and a few midwestern States love the Farm Bill. (If reading this in Europe, think Common Agricultural Policy.)

The cell phone market is unusual because it would not exist without enlightened regulation. Very early in the history of radio, people recognized that spectrum is scarce, a shared resource that requires some kind of collective oversight. The system they chose is that the people own it and the government parcels it up and leases it to private companies for different purposes: TV, radio, mobile phone service etc. (1)

The cell phone industry wouldn’t exist if smart regulators hadn’t carved out room for it in 1974. There are more than two carriers in the US because smart regulators made room for more in 1993, and banned the incumbents from the auction. But we are almost out of spectrum suitable for mobile phones.

Next year the government is selling off the electromagnetic equivalent of beachfront property - spectrum that happens to be perfect for cell phone service. It’s available because the government is taking it back from TV broadcasters who no longer need it. Because spectrum is so scarce, this may be the last chance we’ll get for a generation to increase competition in the cell phone market and to experiment with new ways of managing spectrum.

I’m one of those who believes that the mobile phone market ought to work more like the Internet market. I don’t have to ask Verizon DSL for permission to attach a computer to their network; why do I have to ask Verizon Wireless for permission to attach a phone to theirs? In the entirely new market for mobile applications and content, I don’t think that the law should protect companies as big as Verizon Wireless from competition with companies as small as Skydeck. Therefore I support some form of open access rules for the 700 MHz auction. I was honored to be invited to testify to Congress this week on the subject. My testimony is above; the entire hearing is archived here.

Why go to Congress? Because when it comes to mobile data, we don’t get to choose between regulations and no regulations. We can campaign for the regulations that we want or we can stay away from DC and let Verizon and AT&T write regulations for us.

It’s also because the Internet has changed the rules of debate. Ideas that were once discussed only in closed rooms we now debate online. We don’t just speak through canned quotes in press releases, we write blogs. If we’re prepared to say what we think on our blogs, then we ought to be prepared to go and say it in DC. And what we say in DC can now be heard around the world, because of sites like YouTube.

People in the Internet industry never understood the old rules, the game of politics that the telcos have played so well for over a hundred years. But we understand the new rules far better than they do. We should take advantage of that.

***

Full Disclosure: Skydeck believes that every company in the wireless data market would benefit from open access rules, so we support those principles as a company. But I did not testify on Skydeck’s behalf. Nothing that we are working on requires a change in the law, and it will be at least four years before a network gets built out and application developers benefit from this auction. We also reserve the right to speak through canned quotes in press releases in the future.

(1) New technologies like software-defined radio could in theory make much more efficient use of spectrum by allowing any transmitter-receiver pair to take up any unoccupied channel. But most engineers doubt that the technology is ready, and dismantling the current system would be like seizing all the property in Manhattan and redistributing it: unlikely.

Every Phone Is Smart


Neopoint 1000Once every radio used transistors, we stopped saying Transistor Radio. Once every TV had a color screen, we stopped saying Color TV. And now that every phone is smart, we can stop saying smartphone. In fact the sooner we stop, the better, since unlike transistor radio and color TV, the term smartphone confuses everybody.

‘Smartphone’ started off meaning a phone that could do something - anything - beyond making a phone call and sending a text message. The Nokia 9000 Communicator and the pdQ were freakishly smart, but Sprint called the NeoPoint NP1000 (left) a smartphone because it had a WAP browser and its black and white screen was larger than normal. That set the bar pretty low.

It is ten years since these phones came to market, and today almost every new phone in the world has a built-in camera, a color screen, an HTML browser, a calendar and address book that you can sync with your desktop, and can download a wide range of games and applications. Every phone is smart.

But surely some phones are smarter than others? This is where it starts to get confusing. One phone may be more powerful or capable than another, but it could be on any of a dozen different measures: my phone may have a 3.2 MP camera, but yours may be better for instant messaging.

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